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Past Themed Sampling Co-Ops
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4.6 million booklets with 1.6 million Twinings Tea samples were inserted into Hefty® EZ Foil® and Ovenware® pans - 3 million booklets distributed through Walmarts stores with endcap displays nationwide and 1.6 million booklets packed with Twining Tea samples distributed through chain grocers and Target P-Fresh stores with header display cards. Program was supported with online media, enter-to-win sweepstakes and consumer research.
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Perhaps our best known BTS program, our annual Got Milk?® Goodie Bags™ delivered 6,000,000 packs and coupon booklets at point-of-sale each year via dairy department partnerships with Kroger®, Albertson's®, A&P®, Supervalu® and other chains- free to consumers with purchase of a gallon of milk. Packs were delivered via dedicated dairy aisle displays and demo teams and supported by shelf-talkers, register signs and store circulars. Brands included Golden Grahams® Treats, Nesquick®, First USA® Bank, Pillsbury® Refrigerated Cookie Dough, Fingerhut®, Energizer®, Oral-B®, Nickelodeon® and many others.
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Two executions of 500,000 packs each, distributed at point-of-entertainment decision in Blockbuster® stores, free with purchase of a CD and any Coca-Cola® product. Brands included Nestle® Buncha Crunch™ and 100 Grand®, BreathSavers® Ice Breakers, Rave Sculpting Gel, Biore® Pore Perfect Cleansing Strip, Nick at Nite®, TV Land®, Starbucks® Ice Cream, Sears® Portrait Studio, Showtime®, Starburst® Fruit Twists, Gardetto's® Snack-Ems, CINN-A-BURST® Gum, Celestial Seasonings™ Soothers, Smucker's® Jelly Beans, JCPenney® Portrait Studio, JVC® and Fingerhut®.
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600,000 sample packs distributed at point-of-dirt on soccer fields to "soccer moms" (and dads). Distribution managed by 638 regional commissioners who then delivered the packs to coaches to give out to players at the start of fall play. Program included sweepstakes and consumer research and participating brands included Ragu Express™, Jolly Rancher®, REACH®, Heinz® Ore-Ida® Funky Fries™, Purex® and Odor-Eaters®.
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3,000,000 packs distributed with rental of two videos at more than 1,000 Hollywood Video® stores nationwide, supported by extensive in-store POS, online and print , as well as onsite video sports. Brands included Ortega®, Biore® Pore Strips, Biore® Scrub, Dentyne®, America Online® and Pearle Vision®. Onsite Ortega® demos, recipes and tips were also provided to consumers under theme of hosting home parties for the Oscars®.
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Our very first sample pack, developed in partnership with United Artists Cinemas and Coca-Cola® fountain group. The United Artists Theaters™ FunPack was distributed to 1,500,000 consumers at point-of-snacking at concession counters with required purchase of medium or large Coke®, driving incremental fountain beverage sales. The program was supported by on-screen media and signage and included Kellogg's® Rice Krispies Treats®, Kellogg's® Corn Pops®, American Online®, Sears® Portrait and others.
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1,200,000 Orlando Family Welcome Packs™ were distributed at point-of-family-fun to major Orlando family hotels and resorts, supported by direct mail, print and other vehicles for two annual executions in partnership with the Orlando® Orlando / Orange County Convention & Visitors Bureau, Inc. and in conjunction with local theme parks. Participating brands included Tide®, Pepto Bismol®, Kellogg's® Mud & Bugs™, Dial® Daily Care, Advil®, Lays® Potato Chips, Coppertone® Spectra, Nickelodeon®, Nabisco® Handi-Snacks®, Parenting magazine and local attractions.
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250,000 packs delivered through 2,700 CVS pharmacies to consumers at point-of-prevention when they got their flu shots, promoted through seven circular wraps, in-store shelf talkers for each brand and counter cards in CVS stores. Brands included Benadryl® Oral, Listerine® Mouthwash, Trident® Advantage Sugarless Gum, Neutrogena® Corporation Norwegian Formula® Product, Sears® Optical, Portraits in Porcelain and Lysol®.
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1,000,000 KB Toys® KidPacks™ were distributed at point-of-family shopping with $25 purchase at checkout at 800 retail stores nationwide, supported by print and in-store POS, plus a family sweeps to Orlando. Brands included Hawaiian Punch®, Nesquik®, Nestle® Crunch®, Warner Lambert Chiclets®, Nickelodeon®, Disney's® FamilyFun, Cap'n Crunch®, Fingerhut®, Hormel® Kids Kitchen®, Sears® Portrait Studios and Hollywood Video®.
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Through the years, we have created and executed several Diabetes CarePaks™ distributed at pont-of-care at both trade retail partners (Jewel-Osco®, Sav-On®, CVS/pharmacy®) and more than 3,000 Endocrinologists & Diabetes Educators. more than 50 brands have participated in these highly targeted point-of-care and trade retail packs, including sugar free foods, HBA and OTC pharmaceutical brands. Store programs supported the programs with counter cards, circular ads and more.
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We worked with Child magazine to create and deliver the Child® Pediatric CarePak™ to 1,500,000 parents and children at point-of-care at more than 5,000 HealthMonitor® opt-in member pediatrician offices nationwide. Child supported the program with print advertising, and we partnered with the Orlando® Orlando / Orange County Convention & Visitors Bureau ,Inc. Visitor's Bureau for a family sweepstakes. Participating brands included Clorox®, Dial Complete®, Mott's® Magic Mix-ins Apple Sauce, Children's Motrin®, Children's Tylenol®, BD, Earth's Best Organic® and JCPenney® Portrait Studios.
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10,000,000 in-pack coupon booklets (6,000,000 over wrapped with Mrs. Dash® samples) were distributed on Boboli® dedicated kiosks at point-of-sale over three annual program executions. Participating brands included Mrs. Dash®, Kraft® Natural Cheese, Athenos® Feta Cheese, Oscar Mayer®, Hellmann's® Mayonnaise, Land O'Lakes®, Del Monte®, DiGiorno® Cheese, Gallo Pepperoni, Tyson® Chicken and Kool-Aid®.
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2009 marked the 23rd annual Publix® Family Fitness Weekend™ events, with in-store merchandising through 640 Florida stores and eight professionally run event weekends. Event includes live wet and dry sampling with dedicated tents at point-of-finish after the race, also supported in-store display, shelf talkers and integrated store and non-store media. 2009 sponsor brands included Aquafina®, AVIA®, Boar's Head®, Boca® Burger, BullFrog® Sunblock, Cabot® Cheese, Capri Sun®, Dairy Farmers of America, Christopher Bean® Coffee, Crocs™ Prepair, Crystal Light®, Dannon® Danimals® Yogurt, Dannon®Dan-O-Nino®, Flatout® Flatbreads, Fresh from Florida®, Frito- Lay®, Gatorade®, jetBlue® Airways, Polly-O® Cheese, Sambazon® Acia and Tuttoruso® Tomatoes.
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In 2009, we updated this legacy beach volleyball series with Winn-Dixie® to include in-store merchandising in 250 Florida stores and integrated consumer media and marketing, in addition to our ten professionally run tournaments at point-of-sweat.
2009 sponsor brands included Corona Extra®, jetBlue® Airways, Scion®, Scott Hawaii® Sandals, Spalding®, Vidration® Vitamin Enhanced Water, American Laser Centers®, Celsius®, Comcast Southeast Sports® and YouVolley.com.
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National Earth Day themed sampling event with integrated media and a live event at point-of-advocacy for Life Time Fitness® members and guests with onsite and print support. Brands and non-profit organizations included SunChips®, mix1™, Saturn®, Good Earth® Coffee, Reynolds Wrap® Foil from 100% Recycled Aluminum, The Arbor Foundation™, National Marine Sanctuaries™, EPA WasteWise Division, EPA Energy Star Division and EPA eCycling Division.
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Cooking tour for parents and kids 2-8 hosted at point-of-sharing at Simon® Malls annually. 50,000 "mommy & me" pairs get cookin' with chefs on this late spring / early summer national tour, supported by more than $1.25 MM in media, web and PR, including Radio Disney®. Goody bags with brand samples also go home with families to take their brand experience home! Past brands have included Jakks Pacific®, Barilla Piccolini®, Playskool®, Hybrid Mom magazine, Chik-fil-A®, Young Chefs® Academy, Fundex® Games and more.
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2009 was Simon®'s fourth annual Book Blast™ tour, giving children ages 2-8 and parents the opportunity to focus on reading in an interactive setting at point-of-education (non-classroom)...together. Approx. 50,000 kids and 70,000 parents participated last year February through March in 106 malls, supported by more than $1.25 MM of media, web and PR, including Radio Disney®. Past sponsor brands have included Charlie & Lola™, QUBO™, Maisy™, Faux Paw Productions, Franny's Feet, HarperCollins, Simon & Schuster, Cabbage Patch Kids® and more.
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2009 was Simon®'s fourth annual Book Blast™ tour, giving children ages 2-8 and parents the opportunity to focus on reading in an interactive setting at point-of-education (non-classroom)...together. Approx. 50,000 kids and 70,000 parents participated last year February through March in 106 malls, supported by more than $1.25 MM of media, web and PR, including Radio Disney®. Past sponsor brands have included Charlie & Lola™, QUBO™, Maisy™, Faux Paw Productions, Franny's Feet, HarperCollins, Simon & Schuster, Cabbage Patch Kids® and more.
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2009 was Simon®'s fourth annual Book Blast™ tour, giving children ages 2-8 and parents the opportunity to focus on reading in an interactive setting at point-of-education (non-classroom)...together. Approx. 50,000 kids and 70,000 parents participated last year February through March in 106 malls, supported by more than $1.25 MM of media, web and PR, including Radio Disney®. Past sponsor brands have included Charlie & Lola™, QUBO™, Maisy™, Faux Paw Productions, Franny's Feet, HarperCollins, Simon & Schuster, Cabbage Patch Kids® and more.
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2009 was Simon®'s fourth annual Book Blast™ tour, giving children ages 2-8 and parents the opportunity to focus on reading in an interactive setting at point-of-education (non-classroom)...together. Approx. 50,000 kids and 70,000 parents participated last year February through March in 106 malls, supported by more than $1.25 MM of media, web and PR, including Radio Disney®. Past sponsor brands have included Charlie & Lola™, QUBO™, Maisy™, Faux Paw Productions, Franny's Feet, HarperCollins, Simon & Schuster, Cabbage Patch Kids® and more.
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2009 was Simon®'s fourth annual Book Blast™ tour, giving children ages 2-8 and parents the opportunity to focus on reading in an interactive setting at point-of-education (non-classroom)...together. Approx. 50,000 kids and 70,000 parents participated last year February through March in 106 malls, supported by more than $1.25 MM of media, web and PR, including Radio Disney®. Past sponsor brands have included Charlie & Lola™, QUBO™, Maisy™, Faux Paw Productions, Franny's Feet, HarperCollins, Simon & Schuster, Cabbage Patch Kids® and more.
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2009 was Simon®'s fourth annual Book Blast™ tour, giving children ages 2-8 and parents the opportunity to focus on reading in an interactive setting at point-of-education (non-classroom)...together. Approx. 50,000 kids and 70,000 parents participated last year February through March in 106 malls, supported by more than $1.25 MM of media, web and PR, including Radio Disney®. Past sponsor brands have included Charlie & Lola™, QUBO™, Maisy™, Faux Paw Productions, Franny's Feet, HarperCollins, Simon & Schuster, Cabbage Patch Kids® and more.
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Yoplait®'s GoGurt® kids yogurt brand was preparing a launch of a new tween-targeted line extension with an edge- carbonation or "fizz." We developed a national program of 305,000 samples delivered at point-of-cool to tweens and young teens at 90+ tween-targeted events, from cold storage and fulfillment through sampling execution, compliance and reporting with alliance partner Radio Disney®. Touchpoints included festivals, Minor League Baseball™ games, concerts and events that fit with the brand's personality, target and edge.
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Kraft® was looking for an ideal home for the delivery of their South Beach Living™ drink mix sticks at point-of-recovery. South Beach Living® was seeking to reach upscale women during their workouts in a social environment and we brought the brand into women's fitness classes at Life Time Fitness® centers in key markets, the ideal social fitness environment to generate buzz around the product where most participants had a water bottle or bottled water in-hand.
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Listerine® sought to generate trial and awareness of its PocketMist® oral care mist among adults at point-of-confidence by creating Listerine® PocketMist® Misting Zones at fitness events / road races in 35+ DMA's nationwide. Continued trial of Listerine® PocketPacks™ through sampling Cinnamon, Fresh Citrus, Cool Mint and FreshBurst™ flavors. Also sampled Neosporin® Lip Treatment™, Bengay® Patches and distributed Neosporin® family coupon brochure at the Listerine® PocketMist® Misting Zone events.
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Extra® Gum came to us to help them generate trial and conversion for Extra® Gum among Gen-Y consumers at point-of-hip. We answered the summons by delivering 10,000,000 samples through 1,000+ Sam Goody® and f.y.e.® music stores for three periods (nine weeks total). We also executed an integrated campaign featuring on-site sampling display, billboard ad on listening/viewing stations and online / email support with tie-in to Alanis Morissette and her current tour.
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Nabisco® sought to generate trial and awareness of its 100 Calorie Packs at point-of-personal improvement among fitness-oriented women in a social environment. We recommended our fitness network to distribute their 700,000 samples in a strategic mix of touchpoints - 310 Yoga Studios, 265 Fitness Centers and 42 Jazzercise® centers. Sampling was supported by customized tent card for the counter display which was placed in reception area of yoga studios and fitness centers.
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Excedrin® was looking to reach consumers at point-of-pain-and-relief while traveling. We sampled 6,000,000 samples of Excedrin® Tension on all Continental flights and as the official Continental analgesic for that year. Samples were distributed upon request by travelers, one for their flight and a second for the rest of their trip so that the brand could "come to their rescue during a second need occasion" during their travels.
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Catapult was helping its client, Mars USA, launch a new Carnival Bubble Gum line extension to the popular confections brand, wishing to sample 500,000 full size boxes at point-of-nostalgic fun in a setting that reflected the brand's equity. This was a natural fit with our State Fair Network™ and we developed custom tents and negotiated in our network for maximum bang-for-the-buck surrounding carnival attractions and rides at each fair we executed.
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Good Earth® Coffee, a new organic Eight O'Clock® Coffee brand, was seeking to generate awareness and trial at point-of-buzz in a mid-upscale set of prestigious environments. We recommended the Film Festival Network™ and negotiated the exclusive brand sponsorships with Telluride, Chicago and Savannah international Film Festivals, where the coffee was wet demoed and dry samples provided. Good Earth® received "rave reviews" throughout.
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PowerBar® was seeking to reach health-minded consumers at point-of-morning commute with its Harvest® line. We custom developed a sampling program for Harvest® that delivered 820,000 over wrapped sample-sized bars with coupons at 330 Jamba Juice® stores in 25 states. This touchpoint tactic accomplished all brand needs to reach healthier-minded commuters in conjunction with their morning beverage purchase, supported by display card at Jamba Juice® counters with product.
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Kraft® came to us to premier their new Post® Selects brand to upscale consumers in a captive breakfast setting at point-of-flight for immediate trial. Our answer was our Airline Sampling Network™, where Post® Cereals was featured as the breakfast product on the US Airways® and other carrier flights around the U.S. This was one of our first airline sampling programs...remember when they served breakfast on domestic flights?
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Nestle® sought to engage teens at point-of-social play. We recommended our exclusive Skating Center Network™ of 600+ indoor roller skating centers for which we owned promotion and media rights for many years. We sampled several million packages of Spree®, 100 Grand® and Sweet Tarts®, supported by backlit signage and live DJ announcements throughout all skating sessions of the program window.
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Quaker® has just launched their Nutrition for Women brand, formulated with ingredients specific to women's special health needs. We put them at the perfect point-of-care the trusted OB/Gyn practice. We supported the program with dedicated counter display, waiting room tent cards and print ads in HealthMonitor OB/Gyn magazine.
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PowerBar® sought to distribute its new Pria® bar to upscale consumers while they were traveling at point-of-recharge. We recommended our Airline VIP Club Network™, specifically Delta Crown Rooms® for demographic and lifestyle matchup and distributed 500,000 Chocolate Peanut Crunch Retail size bars in 30 clubs in 23 states over a ten week period. Samples were offered with coffee and tea service and supported by tentcards in the club with the Pria® snack bars in coffee service area.
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P&G came to us to help build incremental use and purchase for their leading dryer sheet brand, Bounce®. Their target was existing mainstream adult female users and potential new users at point-of-everyday fashion in an apparel shopping experience context. We recommended our exclusive retail partner, Fashion Bug® and sampled 2,000,000 Bounce® sheets and closet freshener holders, supported by in-store signage and media plus a sweeps for a spa escape.
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Clairol® wanted to generate trial of its new shampoo and conditioner among mainstream women 25-54 at point-of-social fitness, an emphasis on social networking vs. hard core workouts. We recommended our Jazzercise® network of 400 centers with a "for you and a friend" coupon with samples in this ideal social soft-core exercise environment.
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Shick® came to us with a last minute challenge to get 250,000 new Shick® Extreme™ razors in the hands of teens just about to graduate high school at point-of-style for prom season. We put them together with leading tuxedo rental company Gingiss® Formalwear and supported with signage and "ultimate prom" sweeps.
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Good Earth® Coffee sought to generate awareness, trial and conversion by engaging consumers at point-of-really-really-needed-pick-me-up during the busy last-minute-holiday shopping period in December. We recommended our Simon® Malls and created an experiential, environmentally-friendly footprint and distributed approximately 25,000 wet samples and coupons.
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Goody® was seeking to sample their new ColourCollection® line of ponytail holders to established female professionals and college women preparing for or just entering the job market. We recommended our Sorority Network™ and distributed 542,000 samples to Alumnae and College Business Sorority sisters in 1,084 chapters at point-of-social group interaction. Business sorority chapters were larger and provided more efficient distribution and also provided pinpoint targeting for the brand.
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Playtex® came to us to help launch their breakthrough sports-oriented new tampon line with an aggressive sampling program through multiple touchpoints. As Sampling AOR, we worked with the brand group through the entire process from concept through execution and sampled more than 8,000,000 samples at per year to young, physically active women at points-of-sweat, including College Fitness Centers, Gym/Fitness Centers, Jazzercise®, Sororities, Cheerleading/Dance and to high school athletes.
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McNeil Nutritionals came to us to help them build trial and awareness of their Viactiv® chews among health-conscious women at point-of-namaste. We recommended our Yoga® Journal Yoga Network™ and distributed 300,000 samples to yoga students as they exited classes in the top / busiest Yoga Studios in 34 states. The program was supported by signage, a full-page ad in feature editorial in the "Off the Mat" section of Jan / Feb edition of Yoga Journal®.
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GSK was launching its new Aquafresh® Extreme Clean® toothpaste and looking to sample to trend-setting Gen-Y consumers in a hip, music themed environment at point-of-groovin'. We answered the challenge by sampling 1,900,000 samples, glue tipped onto cards with high-value coupon at 617 mall-based Sam Goody® and f.y.e.® stores. Samples were placed in bags at checkout and the program was supported by counter signage and front-of-store display units. Themed sweepstakes was also deployed to take program online and out-of-store.
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Clorox® wanted to bring their Formula 409® brand into the kitchen by reaching upscale consumers with news of their new scent. To accomplish this, we recommended our Cooking.com to reach cooking enthusiasts at point-of-cuisine and in-packed 300,000 printed pieces into outgoing product order shipments to accompany receipt of their new kitchen gadgets and gizmos.
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Hefty® was seeking to gain trial of young moms with toddlers for their ZooPals® disposable plates at point-of-wonder. Our #1 recommendation to key into wonderment was the Disney® Book Club for first readers, sampling 1,600,000 printed pieces inserted into intro and existing member shipments. Printed piece included four stickers for kids plus a coupon for Mom.
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Goldfish® was launching their new line of Goldfish® Colors and wanted to tie-in with a major movie release for its sampling program. We provided a means of doing so within their budget by distributing 1,000,000 Pepperidge® Farm Goldfish® Colors samples to families purchasing tickets for the first Harry Potter release (Chamber of Secrets) in 94 National Amusement Theaters in 13 states, providing the brand with major exposure at point-of-snacking for instant trial.
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Mattel® Collectibles® was launching their new James Bond Barbie® series in tandem with their licensing deal the upcoming release of the new James Bond thriller, "Die Another Day." They sought to reach James Bond enthusiasts at point-of-shaken-not-stirred in southern and midwestern theaters. We answered the "assignment" by setting up distribution of a printed piece with coupon through our Movie Sampling Network™—500,000 pieces distributed at 89 Cinemark® Theater box offices to with ticket purchase to "Die Another Day." |
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